How to Become a Millionaire

How would you like to work less, make
way more money, build a huge following
and eventually become a millionaire?

Sounds great doesn't it.

Well, that's exactly what you can do
when you start selling high ticket
items.

A high ticket item is a product that
sells in the range of around $600 -
$5,000.

The product should also have a profit
margin of at least 40%.

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I Admit It, I'm Guilty...
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...of not selling high ticket items.

Most of my products are between $30 to
$297.

These types of lower end products make
great "front end" products, but they
don't BRING HOME THE BACON.

Big ticket items bring home the bacon!

NOTE: One of my strategic goals for 2010
is to sell more high ticket items.

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Sell Less, Make More
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With high ticket items, you can sell a
lot less and make a lot more.

It doesn't take a lot of sales of high
ticket items to make a lot of money.

Imagine offering a $2,000 product.

If you could just sell 10 of those
products a month, you would be grossing
$20,000 a month!

I don't care who you are, that's a lot
of money.

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Offset Your Lead Generation
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This is a BIG ONE!!!

When you sell high ticket items, it
allows you to offset the cost of your
lead generation, and then some.

I have a friend that has a $5,000 event
that he puts on twice a year.

He did some Facebook advertising and
lost his shirt!

After looking at the numbers, he was
losing money on every lead he generated.

But after a month of doing advertising,
he noticed that three of the leads that
came to him through his losing Facebook
ad campaign, had purchased his $5,000
event.

All of a sudden, he made a lot of money
on that ad campaign.

You see, if you want to build a huge
list through online advertising, just
offer a high ticket back end product(s)
that converts, and it will more than
offset your lead generation costs.

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Better Customers, Lower Hassle
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I was having a conversation with a
friend of mine, Perry Lawrence.

He offers a very high ticket video
production product.

He said to me, "Dave, you know since I
started offering my $20,000 program, I
find that my clients are a lot less
demanding and much easier to work with."

That kind of shocked me because I
thought if someone spends a ton of
money, they will automatically want to
"own" your time.

Not true.

Big ticket customers are higher end
clients and are much easier to work
with.

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Way Higher Return On Effort (ROE)
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It doesn't take a whole lot more effort
to create a big ticket item or sell a
big ticket item than it does to sell a
lower ticket item.

So the return on your effort (ROE) is a
lot higher selling big ticket items.

Big Ticket = Less Effort + More Money

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More Affiliate Sales
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Let's face it, it's much more attractive
to an affiliate to sell a high ticket
item that converts, than a low ticket
item.

If they stand to make more money,
they'll be more inclined to promote it.

More affiliates = more profits

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You Become a Millionaire
___________________________


I've been around the information
marketing business for a long time.

I've noticed that those that sell high
ticket items are the people who go onto
become millionaires in this business
business.

It's a fact. I've seen it happen over
and over.

If you want to become a millionaire in
the information marketing business (or
any business), you really need to have
some high ticket products.

CAVEAT: You can make a lot of money
selling low ticket CONTINUITY products
as well (but that's a topic for another
article).

Have a great week!

David

P.S. Have you seen this video yet? It's
pretty cool.

http://www.appreciatelife.com/blog/digitalnativity

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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.


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ADDITIONAL RESOURCES
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Here's some additional resources
that can help you in your
sales and marketing efforts.

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1. Public Speaking Secrets
_____________________________

How to quickly and easily
generate a flood Of new
prospects and a successful
speaking business that
sells your products and
services like crazy!

http://www.TheSpeakingMasters.com

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2. Network Your Way to Success
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Discover how to use social and
business networking to exponentially
generate more referrals and
increase sales!

http://www.BusinessNetworkingMasters.com

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3. Get More Done By Outsourcing
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Learn how to leverage your
time, catapult your growth,
and explode your revenues
through the power of
virtual outsourcing.

http://www.TheOutsourcingMasters.com

_____________________________

4. Become a Copywriting Pro!
_____________________________

How to quickly and easily write
persuasive, tantalizing,
mouth-watering sales copy that
sells your products and services
like crazy!

http://www.TheCopywritingMasters.com

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5. Get Massive Publicity
__________________________

How to elevate your business status,
magnify your market presence, and
attract a flood of new and eager
coaching and consulting clients.

http://www.ThePublicityMasters.com

_______________________________

6. Generate Leads Like Crazy!
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Generate a huge amount of new,
fresh, ready-to-buy leads every
day using simple strategies and
tactics the lead generation
experts use.

http://www.TheLeadGenerationMasters.com

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7. Get More Referrals Now!
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Discover the insider secrets from
15 of the world's top referral
marketing experts that will
have you generating all the
referrals you can handle!

http://www.TheReferralMasters.com

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8. Generate Web Traffic on Demand
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Do you have a website that needs
more traffic. Learn how to generate
an unlimited amount of website
visitors, on an ongoing basis,
with very little effort.

http://www.TheWebTrafficMasters.com

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9. Video Marketing Is HOT!
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Discover how to generate trust,
build relationships, and open
wallets using simple video
marketing tactics that anyone
can do from the comfort of
their own home.

http://www.TheVideoMarketingMasters.com

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10. Sell Anything to Anyone!
___________________________________

Become a sales master JEDI
by learning advanced selling
techniques from 18 of the top
sales professionals in the world.

http://www.SalesMastersSeries.com

_________________________________

11. Grow Your Consulting Business
_________________________________

How to elevate your business status,
magnify your market presence, and
attract a flood of new and eager
coaching and consulting clients.

http://www.TheConsultingMasters.com

____________________________

12. Want to Master Twitter?
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Twitter is the social media
phenomenon sweeping the world.
Discover how average, every day
business people are using twitter
to generate more leads, close
more sales and acquire new
clients all within 140 characters.

http://www.TheTwitterMasters.com

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13. Sell More Through Seminars?
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How would you like to generate a
firestorm of new business and enjoy
record sales of your high ticket
products and services by putting
on your own seminars?

http://www.SeminarMarketingMasters.com

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14. Blogging for Profits
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Blogging is all the rage and for
good reason. Discover how to create
a high traffic blog to create more
sales and build your brand.

http://www.BloggingMastersSeries.com

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15. Sell Through Direct Mail
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Direct mail is an effective as
ever and now is the best time to
start using it effectively. Learn
from the masters how to sell
profitbably using direct mail.

http://www.DirectMailMasters.com

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16. Create an Irresistable Brand
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Fame, fortune and superstardom
can be yours by building a brand
that everyone recognizes. Discover
how to create and build a brand
that is recognized and admired
by your prospects.

http://www.TheBrandingMasters.com




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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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