The Six Deadly Marketing Mistakes Revealed

Today I was asked by one of my employees
if I had the electronic copy of the
wildly popular ebook that I wrote years
ago called the...

"Six Deadly Small Business Marketing
Mistakes (and how to avoid them)"

So I went looking for it on my hard
drive and found a full powerpoint
presentation that I had done on the same
topic.

So I thought I would open it up and take
a look at it.

_____________________

10 YEARS LATER...
_____________________


...as I read through the powerpoint, I
still 100% agree, that these truly are
the 6 DEADLY small business marketing
mistakes.

I've read many other "marketing
mistakes" from different authors and
they all have lots of good ideas, BUT I
still believe that these are the top 6
deadliest small business marketing
mistakes.

Okay, I'll share them with you.

And as you read them, think to yourself
which mistakes you are committing.

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6 Deadly Marketing Mistakes Revealed
______________________________________


After years and years of working with
small businesses, here are the all time
top 6 deadliest marketing mistakes.

________________________________

1. Not Having a Marketing Plan
________________________________


Statistics from a Harvard study showed
that only 3% of all small businesses
grow to become large corporations.

The one common element with those 3% of
businesses was that they had a written
marketing plan that they actively
followed.

Enough said.

_____________________________________

2. Not Differentiating Your Business
_____________________________________


In the world of small business, you
don't have to be good, you just have to
be different.

Small businesses that create a wildly
different, exciting, unexpected and
unusual experience are those that become
extremely successful.

Those small businesses that provide the
same ole, same ole, experience, get the
same ole, same ole results.

_________________________________

3. Not Having Referral Programs
_________________________________


The undisputed #1 marketing strategy for
small businesses is, you guessed it,
referral marketing.

Successful small businesses don't rely
on word-of-mouth, they implement
systematic processes that drive
referrals.

____________________________________

4. Not Marketing to Your Customers
____________________________________


The biggest asset in ANY business is the
customer list. Successful small
businesses realize this and instead of
pouring all their marketing dollars into
lead generation, they set aside money to
market to their existing customers.

Marketing to your customers results
in...

- Bigger orders

- More frequent purchases

- More referrals

___________________________________

5. Not Targeting a Customer Group
___________________________________


There's an old saying that goes, "If
everyone is your prospect, then no one
will be your customer."

The fastest way to ramp up sales is to
pick one target market and concentrate
all your marketing muscle to penetrating
that group of buyers.

When you do this, your marketing
produces more results with less
investment.

________________________________________

6. Not Realizing What Business You're In
________________________________________


This is the "Emyth Syndrome." Too many
businesses owners fail to realize this
one simple fact, MARKETING is what
drives your business.

So instead of getting mired down in the
delivery of products and services, you
should be focusing on getting more
customers.

As Michael Gerber says, "Focus ON your
business rather than IN your business!"

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Conclusion
______________


These are the six deadly small business
marketing mistakes. There's a lot of
things a small business owner can do
wrong, but these are the BIGGEST
mistakes that are made.

Focus on solving these, and you'll have
a thriving, non-stop money-making
business.

Have a wonderful weekend.

David

P.S. Have you guys watch this video.
It's awesome! Watch it and pass it on!

http://www.appreciatelife.com/blog/digitalnativity

____________________________________

David Frey is the CEO
of MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.



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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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