What Is the Most Important Moment?

What do you think is the most important
moment in doing business with your
customer?

Is it when your prospect is first
exposed to you?

Is it your first communication with your
new prospect?

Is it during the moment that your
prospect is handing you their money?

What moment is it?

_______________________

Here's My Opinion...
_______________________


Your first exposure is critical!

Your first communication is extremely
important!

The moment your prospect hands you their
money is the moment of truth!

BUT...think about this for a moment,
where does your money really come from?

Does it come from the first transaction
or follow on transactions?

It's my personal opinion, the most
important moment in the lifecycle of
your customers is...

___________________________

...After the Transaction!
___________________________


You see, the "real" money is made when
your first time customers keep coming
back over and over again to do business
with you.

As they say, the money is in the "back
end" and the back end can be defined as
your 2nd, 3rd, 4th etc. sale.

The goal of every good business (and
marketer) should be to EXTEND the
lifetime value of each of their
customers.

So what you do AFTER the sale is so
important.

____________________________

How Many Times Have You...
____________________________


...done something nice for someone and
they never said thank you.

It reminds me of the story in the Bible
where Jesus cleanses the 10 lepers and
only one comes back to say, "thank you."

How do you think Jesus felt about the
one leper that DID come back and say,
"thank you?"

Probably pretty darn good.

You see, there's magic in saying, "thank
you."

It sparks a sense of appreciation,
warmth and attractiveness towards you.

(Plus, they're usually a little shocked
that you took the time to say thank you.
Companies just don't do that.)

So the next obvious question is...

______________________________

How Do You Say "Thank You?"
______________________________


There are a LOT of ways to say "thank
you" but some are better than others.

You can do it by way of email. That's
good, but a bit impersonal.

You can do it in a blog post, which is
okay, but even more impersonal.

You can call them up and talk to them
one on one. Some clients you should
definitely do that with.

One of my friends, Howard Partridge has
a bi-annual customer appreciation party.
It's VERY EFFECTIVE!

Another way is to simply send them a
trusty old thank you card.

Thank you cards can be simple, personal,
and effective.

As many of you know, I'm a huge advocate
of using Send Out Cards to send your
thank you cards.

Check it out...

http://www.SendOutCards.com/DavidFrey

(you can send a free card on me)

_____________________________________

Why Am I Writing About This Today?
_____________________________________


Because I'm in the middle of sending
"thank you" cards to some of my
customers today.

I have people that have purchased every
one of our telesummits this year.

I have another group of people who have
purchased multiple telesummits.

These are my best customers.

I want them to...

1. Know that I appreciate them.

2. I'm grateful for trusting me.

3. I want to continue that trust.

I don't always send out thank you cards,
but I try to every quarter or six
months.

(The system I use makes it impossible to
pull out contact data from people who
have paid me through paypal. Aarrgh!)

_______________________

So, Join Me Today...
_______________________


...by taking some time to thank your
customers.

Send something to them this week to
express your appreciation for throwing
down their hard earned cash with you.

When people pull out their money, they
aren't only doing it because they want
what you've got, but also because they
TRUST you.

That's something to be thankful for.

Have a great day!

David

P.S. (VIDEO) Check out the light show on
this home in my local neighborhood.

http://davidfrey.us/lights/

______________________________________

David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible




______________________________

Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

To unsubscribe or change subscriber options visit: http://www.aweber.com/z/r/?LJxMzAystKwMzKxMLCyMtEa0HGzMTIxMbA==