The #1 Business Networking Secret of All Time

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           David Frey's
  www.MarketingBestPractices.com
       Marketing Newsletter

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TODAY'S ARTICLE:
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    "The #1 Business Networking
       Secret of All Time"

There's an old saying by one of the most
famous motivational speakers of all
time, Zig Ziglar.

He said, "You can have anything you want
in this world as long as you help others
get what they want."

That's a profound statement.

By the way, here's a photo of me and Zig
Ziglar taken a few years ago...

http://DavidFrey.us/e/zig-dave.jpg

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The Law Of Reciprocity
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Zig Ziglars famous quote about helping
others is really all about the "Law of
Reciprocity."

In his book, "Influence", Robert
Cialdini introduced the concept of the
law of reciprocity, which states that
when you do something good for someone
else, they will feel compelled to return
the favor and do something good for you.

This concept is not new, It's been
around many years. In fact, you can find
the same teachings in the Bible.

Luke 6:38 - "Give, and it shall be given
unto you; good measure, pressed down,
and shaken together, and running over."

So the key to getting all you want is to
help people get what they want.

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The "Go Giver" Principle
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My friend, Bob Burg wrote a book called,
the Go Giver that reinforces this
concept.

He plays off the fact that our society
admires and heralds "go getters" (i.e.
people that assertively go out and get
what they want).

Bob, mentions that the true way to "get
ahead" in your business is to become a
"go giver" instead of a go getter. Bob
says that most go getters are "takers"
and not always givers.

But when you're constantly taking from
people (i.e. asking for favors,
contacting you only when they want
something etc.) you might get what you
want in the short run, but not in the
long run.

It's those who put other's needs and
wants before their own who become
"trusted advisors", valued friends, and
people who are admires and referred.

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Have You Ever Heard "Giver's Gain!"
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You probably have if you've ever
attended a BNI (Business Network Intl.)
meeting. BNI is the largest organized
networking group system in the world.

It's designed to help small business
owners generate referrals.

Ivan Misner, the founder of BNI coined
the term, "givers gain" as a way of
saying that if you enter a relationship
with the attitude of giving, rather than
receiving, you'll always get what you're
looking for and more.

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So What?!
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So you might be saying to yourself, "so
what!"

The reason I'm writing about this
important concept and why so many
thought leaders have come up with
different ways to introduce this same
teaching is because it is the #1
BUSINESS NETWORKING SECRET OF ALL TIME!

Whenever you...

1. Attend a networking meeting
2. Meet a new person
3. Are introduced to a business contact
4. Are given a referral
5. Obtain a new prospect

...you need to apply this concept. You
should ask yourself (or the person),
"How can I help this person get what
they really want?"

When you do, you'll start seeing massive
success.

Always think "THEIR WANTS" versus "MY
NEEDS."

When you satisfy their wants, your needs
will eventually be met.

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Want to Discover How to Build a Large
Network of People that Love You?
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Have a successful week.

David

P.S. I used to grind it out in the
corporate world every day. TODAY, I work
where I want, with whom I want, when I
want all because of a little home
business that I discovered over 5 years
ago.

If you'd like to know more about it,
watch this brief video message:

http://www.MyUltimateHomeBusiness.com

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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.




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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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