How to Profit from "Mini-Seminars"...

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           David Frey's
  www.MarketingBestPractices.com
       Marketing Newsletter

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TODAY'S ARTICLE:

 How to Profit from "Mini-Seminars"

Often when you hear experts talk about
holding seminars, your mind starts to
conjure up expensive hotel rooms, big
lighting and recording systems, elaborate
stage set ups, hundreds of attendees and
making a big pot full of money.

The truth is that big seminars are...

(1) very risky,

(2) very complex,

(3) and very difficult to put on.

Even seminars with only 60 - 80 people can
be financially risky.

What I'd like to share with you today is a
totally different type of seminar that can
be super easy to execute and extremely
profitable for the time invested.

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I Call Them "Private Mini Seminars"
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The idea behind a private mini seminar is to
create a healthy pay day with a small group
of your best customers teaching a specific
topic or skill that can be video taped and
made into an information product.

Private mini seminars can...

1. Make you quick money

2. Help you get closer to your best
customers

3. Allow you quickly create a high ticket
information product
and...

4. Be a way to sell even higher ticket
products and services

HERE'S A LITTLE BIT MORE about how to hold
mini seminars...

A private mini seminar is a live seminar
with perhaps only 5 - 15 people in
attendance. The seminar is given only by
you.

You might have a guest speaker or two, but
mainly it is just you and a small, intimate
group of people that are gathered to learn a
specific skill set.

A private mini seminar can be by invitation
only or offered to a specific subset of
people in your network.

It's a paid seminar that might cost between
$997 up to $10,000 to attend.

You can hold the seminar in a small seminar
room in a nice hotel or even your office.

Sometimes students love to come to your
office or place of business to see how you
do things and meet your staff members.

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Multiplying Your Mini Seminar Earnings
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One way to make a lot more money from your
mini seminar is to video record the seminar
and produce an information product or home
study course that you can sell online or
through direct mail.

You can find inexpensive freelance
videographers through Craiglist or even the
yellow pages.

You'll want to have two cameras and
preferably use a system that records your
powerpoint slides, any online examples and
you all simultaneously.

Once you create your video product, you can
extract the audio from the video and create
an audio program.

You can then create transcripts from your
audio recording and now you'll have a
written document that people can read.
Finally, you can add in your powerpoint
slides.

Now you have a very robust home study course
on your topic. Your course will include
video, audio, written and slides.

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You'll Want to Price Your Course...
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...a bit less than what you charged for the
live event.

You can sell your new course to people who
didn't have the time or money to attend your
live event, but are willing to purchase the
content for a bit smaller price.

Something I haven't talked about is your
ability to upsell your customers into even
higher ticket programs at your live mini
seminar.

People are much more willing to make big
ticket purchasing decisions at live events.

In fact, I have many friends that hold mini
seminars just to fill their high ticket
coaching and mastermind programs.

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Put Your Seminar Marketing On Steroids
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If you want a shortcut to becoming a seminar
marketing pro, then you need to invest in
this program.

It's called the...

http://www.SeminarMarketingMasters.com

(paste the link into your browser)

In this wildly popular program you'll
discover many secrets including...

-> A simple strategy you can use to get
famous industry speakers speaking at your
next event

-> 5 major questions you must ask your
speakers before you have them speaking at
your event (to save you loads of time and
easily thousands of dollars!)

-> 2 surefire ways you can get your sponsors
to help fund your seminar

-> The best way to turn a "No, not this
time." to a "Yes, absolutely!" for the same
event

-> The #1 tip to keep your merchant account
from being shut down during your seminar

-> How to increase your close of the 2/3
that registered but didn't attend your
virtual event

-> A simple but powerful way to "hook" your
potential audience into attending your next
event

-> How to get celebrities to attract more
registrants to your event (without spending
a ton of cash on them!)

Don't even think of holding a seminar until
you invest in this "must have" program for
seminar marketers.

http://www.SeminarMarketingMasters.com

(paste the link into your browser)

I wish you the best of success.

David

P.S. About 5 1/2 years ago I started a
little side business that I worked very part
time. Today that little business pays me a
very generous income.

If you're interested in perhaps, starting
your own part time business from home, take
a moment and watch this brief video message.

http://www.MyUltimateHomeBusiness.com

____________________________

David Frey is the CEO of
MarketingBestPractices.com
and the author of the best
selling book, "The Small
Business Marketing Bible."


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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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