My Top 3 Headline Writing Secrets Revealed...

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           David Frey's
  www.MarketingBestPractices.com
       Marketing Newsletter

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TODAY'S ARTICLE:

     "My Top 3 Headline Writing
         Secrets Revealed"

When it comes to copywriting, headlines are
SO IMPORTANT.

Headlines are what catch people's attention
and compel them to want to keep reading.

So if you're going to do ANYTHING in the
marketing world, you need to learn how to
write compelling headlines that stop people
in their tracks and get them to study your
marketing message.

So here's...

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3 Secrets for Writing Winning Headlines
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SECRET #1 - MODEL GREAT HEADLINES

Have you ever head the expression, "If it
works, don't mess with it." That holds true
for writing headlines. If a headline worked,
why not use it again and again.

So when I start to write headlines I review
the top 100 headlines ever written (just
google it).

Then I simply model those headlines. For
instance, let's say I was writing a headline
for my "Instant Referral Systems" course.

I might go to my 100 top headlines list and
decide to write a headline using the
following famous headline.

"They Laughed When I Sat Down at the Piano,
But What I Started to Play"

HERE'S MY VERSION...

"They Laughed When Saw My Instant Referral
Systems Program, But When They Started to
Use My Systems"

How hard was that? Not very hard at all. So
try to model existing headlines that are
already proven winners.

SECRET #2 - USE CURIOSITY STARTERS

The best copywriters know that curiosity is
the most powerful driver to action. So if
you want people to continue reading your
copy, use curiosity.

The list below are just a few starters that
I personally use for writing curiosity
driven headlines.

The #1 Method...

How to...

The Top 5...

The Absolute Best...

A Unique...

The Secret to...

How She...

The Ultimate...

The Most Unusual...

A Little Known...


SECRET #3 - WRITE 30 HEADLINES

If you are writing a very important
advertisement headline, or the title for an
important special report, or even the
headline for critical landing page, you need
to use the absolute best headline you can.

Your best headlines rarely, if ever, is the
first headline you write.

Usually, your best headlines don't start
coming out until after your 20th version.

So if you have an important headline to
write, you should write about 30 variations
to find the top 3 headlines you want to
test.

Just use the top 100 headlines that I
mentioned before as models to create your 30
headlines.

Time after time this has worked for me. My
winning headline has come after writing more
than 20 headlines variations.

The great thing about doing this is that you
can use the other headlines you've written
as pre-headlines, post-headlines, sub-
headlines, captions etc.

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Want to Discover the Inner Secrets to
Writing High Converting Sales Copy?
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Then you'll want to go right now and check
this out...

http://www.TheCopywritingMasters.com

(paste the link into your browser)

In this program you'll discover how to...

-> "The Secrets To Writing Copy So
Compelling That Even Your Competition
Will Want To Buy From You"

-> "Advanced Copywriting Tactics For
Creating Highly Persuasive Sales Letters
That Make Your Prospects Want To Immediately
Buy"

-> "The Sizzling Hot Sales Copy Formula that
Sells Products and Services Like Crazy!"

Get more info at...

http://www.TheCopywritingMasters.com

(paste the link into your browser)

Have a great week.

David

P.S. Did you know that I run a little
business from home on a part time basis?
Today, this little business allows me to
travel all over the world.

I'm looking for a few people to partner with
me in this business. If you're interested,
take a moment and watch this short video
message.

http://www.MyUltimateHomeBusiness.com

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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.


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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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