David Frey's
www.MarketingBestPractices.com
Marketing Newsletter
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*** WEBINAR REPLAY ***
"How To Use Web Video Get Massive Traffic
And Grow Your Business!"
If you want to know how to use web video to
grow your business, you'll want to check out
the replay of the webinar I did with Mike
Koenigs.
Make sure you check it out right away,
because the replay will only be available
for a few days.
View the replay here:
http://www.marketingbestpractices.com/replay/trafficgeyser/
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TODAY'S ARTICLE:
"These 4 Truths Can Make You Rich!"
Today I want to let you in on a little known
marketing tactic that I've been using for
some time now with great success.
Before I reveal it to you, let me state
three very important TRUTHS.
TRUTH # 1
Direct mail DOES work...and it can work
extremely well, if done right.
TRUTH # 2
The fortune really is in the FOLLOW UP!
TRUTH # 3
Buyers will continue to buy stuff similar to
stuff they've already purchased.
TRUTH # 4
Marketing automate systems can make you
rich!
Think about those four truths for awhile.
Write them down. Create flash cards out of
them. Paste them on your forehead. Write
them on your mirror.
Why?
Because when you combine those four truths
together into a system, you can experience
some breathtaking results.
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Here's What I'm Talking About...
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Many internet marketers jump for joy after
they make a sale, and then they go onto
their next promotion...
...without stopping to think about what else
they can offer to their customers that will
enhance the purchase they just made.
Think about that for a moment.
Do you do that in your business?
The fact is that when people are interested
in something, they'll continue to purchase
more of it.
So why not offer them what they want...over
and over again?
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Here's Exactly How I Do That...
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...using direct mail.
STEP 1
I look for affiliate products that match my
customers recent purchase.
For example, if someone purchased my
Copywriting Masters program, I would look
for other copywriting products that have
affiliate programs.
You can find affiliate products at places
like...
1. Clickbank
2. AssociatePrograms
3. AffiliateScout
or...
4. OfferVault
Once you find some good affiliate products,
sign up for their affiliate program.
STEP 2
Buy some domains at godaddy for each
affiliate product and redirect the affiliate
links through domains.
STEP 3
Create a series of post cards that promote a
series of complimentary products with your
affiliate domains in the call to action.
Here's an actual example...
http://davidfrey.us/e/affiliatepostcards.jpg
STEP 4
Set those postcards up in an automated
system that will send each postcard out one
every week, automatically.
NOTE: I use Send Out Cards to create and
send all of my cards. It does it
automatically, hands free!
To test drive it go to...
http://www.ILoveToSendOutCards.com
I simply couldn't do without this system in
my marketing business. EVERY business owner
should be using it!
STEP 5
Once a week, download your customer database
and upload it into Send Out Cards.
Then simply attach the corresponding
affiliate follow up card campaign to the
customer database and hit the SEND button.
It's that simple.
Send Out Cards will do the rest, all
automatically for you.
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Some Tips On Using This Strategy...
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TIP # 1
Make sure you're selecting affiliate
products that are in alignment with your
initial product.
You'll get a higher conversion rate the more
targeted your affiliate products are to your
customer's initial purchase.
TIP # 2
Make your post very simple, but include your
own testimonial or personal endorsement.
Put your photo on the postcard if possible.
Remember, people buy stuff that's
recommended by people they trust.
TIP # 3
Automate it. If you don't have Send Out
Cards, STOP what you're doing and go sign up
for it and start using.
I mean it. Send Out Cards is the 2nd most
valuable marketing tool I own (right behind
my email newsletter)
http://www.ILoveToSendOutCards.com
TIP # 4
Be consistent and patient. Let the program
have time to work. After you've sent out
about 1,000 postcards, analyze your ROI on
your campaign.
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Become a Direct Mail Profit Machine!
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Want to learn how to drive mega profits to
your business using direct mail?
Then you'll want to go and grab this program
right now!
http://www.DirectMailMasters.com
(paste link into your browser)
In this program you'll discover:
-> How to focus your direct mail copy on the
13 most powerful words in the English
language
-> The biggest conversion rate killer that
makes 95% of direct mailers fail
-> The single fastest way to get the
attention of your prospect with your direct
mail piece
-> 13 lumpy mail ideas you can use to get
noticed quickly in your market
-> How to laser-target your direct mail to
ONLY those you want as your customers and
increase your ROI
-> The quickest way to get the attention of
CEOs that gets your mail opened 5 times more
-> 7 elements every postcard must have to
get your prospects to take action
-> 2 quick-and-easy tips to personalizing
your direct mail and increase your revenues
-> The 4 major players in the list buying
industry you must know to get the best list
for your campaign
-> The 4-step blueprint to finding the
perfect direct mailing list for your product
or service campaign
This is only the beginning. If you want to
find more prospects and convert them to
customers using direct mail, you need to
invest in this program right now!
Here's the link again...
http://www.DirectMailMasters.com
(paste link into your browser)
Hope this helps.
David
P.S. If you're looking to escape the rat
race and start a business that you can work
from home that only takes a few hours a
week, then you'll want to watch this brief
video message.
http://www.MyUltimateHomeBusiness.com
(I've been doing this business for over 5
1/2 years. It works!)
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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.
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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546
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