The Death and Rebirth of Copywriting

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           David Frey's
   www.MarketingBestPractices.com
       Marketing Newsletter
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TODAY'S ARTICLE:


"The Death and Rebirth of Copywriting"

Is copywriting dead?

I've been thinking about this lately
because I haven't written a traditional
salesletter in years.

Many of my copywriting friends haven't
written any salesletters either.

Here's what I HAVE been writing a lot of
in the past two years.

1. Video scripts

2. Webinar scripts

3. Audio scripts

Scripts, scripts, scripts and more
scripts.

Other than this newsletter, I find
myself writing mostly scripts in my
marketing business.

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Why Is This News Important For You?
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As a marketer, things are a chang'in!

Now, more than ever, new modes of
marketing are becoming ever more
important.

Marketer's are moving more and more
towards "Education-Based Marketing"
methods, which require different ways to
educate prospects.

Instead of the long form salesletters,
which repulse some people, marketers are
adopting educational messages that are
delivered in...

1. Special Reports

2. eBooks

3. Audio programs

4. Webinars

5. Video training

6. etc...

To create this type of marketing
material you need to be able to write
great copy that educates and softly
sells people on your offering.

You don't have to be a rockstar
copywriter, you just need to follow a
simple formula.

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Here's the Secret Formula...
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Okay, here's the copywriting formula
I've used for years to write all my
Education-Based Marketing materials.

Step 1 - Call out to your target market
in your title

Step 2 - Talk about the importance and
benefits of your subject.

Step 3 - Point out some of the common
problems and struggles people experience
trying to achieve those benefits.

Step 4 - Make it worse by explaining the
consequences of these problems.

Step 5 - Introduce the solution.

Step 6 - Give a case study or story
about how the solution solved the
problems.

Step 7 - Explain why the solution is so
powerful and different.

Step 8 - Explain the painstaking steps
to implement the solution.

Step 9 - Introduce your product or
service that eliminates those
painstaking steps and achieves the
benefits of the solution.

Step 10 - Explain the specific benefits
of your product.

Step 11 - Give a few case studies of how
people have successfully used your
product.

Step 12 - Tell the audience what the
next step is that they should take
(whether that's to buy something or to
contact you.)

Step 13 - Explain to people the cost and
consequences of doing nothing to solve
the problem.

Step 14 - Reiterate the next step.

Whew! Okay, that's the formula. It seems
kind of involved, but it's really quite
simple when you follow it.

You can use a condensed version of this
if you want.

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Here's a Condensed Formula
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A condensed version could just be giving
a few case studies using the P-S-R-O
Formula.

P - Problem (Explain the problem)
S - Solution (Give the solution)
R - Results (State the results)
O - Offer (Make the offer)

I've used the PSRO Formula a LOT of my
marketing materials with great success.

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The Rebirth of Copywriting
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With the rise of Education-Based
Marketing there seems to be a rebirth of
copywriting.

The old, in-your-face, hype-filled copy
is going away and new educational copy
is replacing it.

I think it's a welcome and refreshing
change.

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Want to Discover the Inner Secrets to
Writing High Converting Sales Copy?
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Then you'll want to go right now and
check this out...

http://www.TheCopywritingMasters.com

(paste the link into your browser)

In this program you'll discover how
to...

-> "The Secrets To Writing Copy So
Compelling That Even Your Competition
Will Want To Buy From You"

-> "Advanced Copywriting Tactics For
Creating Highly Persuasive Sales Letters
That Make Your Prospects Want To
Immediately Buy"

-> "The Sizzling Hot Sales Copy Formula
that Sells Products and Services Like
Crazy!"

Get more info at...

http://www.TheCopywritingMasters.com

(paste the link into your browser)

Have a great week.

David

P.S. Did you know that I run a little
business from home on a part time basis?
Today, this little business allows me to
travel all over the world.

I'm looking for a few people to partner
with me in this business. If you're
interested, take a moment and watch this
short video message.

http://www.MyUltimateHomeBusiness.com

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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.




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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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