David Frey's
www.MarketingBestPractices.com
Marketing Newsletter
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TODAY'S ARTICLE...
"How to Make Direct Mail Work...Finally"
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Here's a typical conversation I hear
often.
PERSON: "What's the best way to market
to my audience?"
ME: "Well, email is awesome but you
simply can't beat direct mail."
PERSON: "Yeah, well...direct mail
doesn't work for me."
ME: "Really?"
PERSON: "Yeah, I've tried sending
letters and postcards to my list but it
didn't work."
ME: "Hmmm, can I see one of the letters
you sent out?"
PERSON: "Sure, here's one."
ME: "Well, I can see why it didn't work.
This letter screams JUNK MAIL."
PERSON: "Huh?"
And so the conversation went.
You see, ALL marketing methods work.
It's how you execute them that makes all
the difference.
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The "Real" Secret to Direct Mail
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So what's the answer to making direct
mail work 90% of the time?
Two things...
1. The "right" list
and...
2. The "right" offer
I've done a LOT of direct mail and I can
tell you that it's very hard to have an
unsuccessful mailing when you send the
right offer to the right list.
___________________
A True Story...
___________________
When I first started out in internet
marketing I created a product called
"Make Straight A's in School."
It was targeted toward high school and
college kids who wanted to improve their
grades.
I bought advertising, sent mailers, and
did all kinds of marketing to high
school and college kis with ZERO
results.
NO SALES, NADA, ZILCH.
Eventually I figured out that they
weren't my right target market for that
product.
So I retooled my salesletter and all my
marketing and advertising to target
PARENTS of high school and college kids.
BOOM BADA BANG!
Sales started flooding in.
Lesson Learned: You have to target your
products and services to the "right"
list of people or your best offer will
get you no where.
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What Is the "Right" Offer?
________________________________
The right offer is an offer that...
1. Is so irresistible that you would be
willing to borrow money from your
grandmother in order to take advantage
of it.
2. Hits your target market's emotional
hot spot and pulls out the desires in
people.
3. Is such a great deal that no sane
person would ever pass it up.
4. Is so juicy that after you finished
buying yourself, you go and tell
everyone else about the offer.
THAT'S the right offer!
CASE STUDY #1:
I'll never forget, before the dot com
bubble burst, there was a company that
offered one share of their stock to
anyone that would sign up for a free
account of their service.
In one week they got several HUNDRED
THOUSAND people to sign up.
The offer spread across the internet by
word-of-mouth like wildfire!
That was the right offer.
CASE STUDY #2:
I also remember in 2003, when the movie,
"the Passion of Christ" was produced.
Mel Gibson offered a free pre-screening
to religious leaders across the world.
They flocked to see this movie. It
generated so much buzz that people
flooded the theatres to see the movie.
It became the highest grossing revenue
non-English movie of all time.
That was the right offer.
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Direct Mail Is Still King!
________________________________
Email is awesome.
TV is amazing.
Radio is great.
But direct mail is still the most
targeted, highest impact marketing
medium today.
When you can send an offer to a one-eye,
marathon runner, who lives in
Brownsville, Texas can hold in their
hands, then that's high impact!
My favorite direct mail weapon of choice
is Send Out Cards. I use this system
every single day in my business and it
truly gives me the competitive
advantage.
Go send a card from the system yourself.
Here's a link to it....
http://www.ILovetoSendOutCards.com
______________________________________
Become a Direct Mail Profit Machine!
______________________________________
Want to learn how to drive mega profits
to your business using direct mail?
Then you'll want to go and grab this
program right now!
http://www.DirectMailMasters.com
(paste link into your browser)
In this program you'll discover:
-> How to focus your direct mail copy on
the 13 most powerful words in the
English language
-> The biggest conversion rate killer
that makes 95% of direct mailers fail
-> The single fastest way to get the
attention of your prospect with your
direct mail piece
-> 13 lumpy mail ideas you can use to
get noticed quickly in your market
-> How to laser-target your direct mail
to ONLY those you want as your customers
and increase your ROI
-> The quickest way to get the attention
of CEOs that gets your mail opened 5
times more
-> 7 elements every postcard must have
to get your prospects to take action
-> 2 quick-and-easy tips to
personalizing your direct mail and
increase your revenues
-> The 4 major players in the list
buying industry you must know to get the
best list for your campaign
-> The 4-step blueprint to finding the
perfect direct mailing list for your
product or service campaign
This is only the beginning. If you want
to find more prospects and convert them
to customers using direct mail, you need
to invest in this program right now!
Here's the link again...
http://www.DirectMailMasters.com
(paste link into your browser)
Hope this helps.
David
P.S. If you've ever wanted to start your
own business from home, I invite you to
take a look at the same business that
I've been involved in for the last 5 1/2
years.
Watch this brief video message.
http://www.MyUltimateHomeBusiness.com
______________________________________
David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.
______________________________
Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546
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