David Frey's
www.MarketingBestPractices.com
Marketing Newsletter
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TODAY'S ARTICLE
"2 Secret Methods to Get
High Paying Speaking Engagements"
If you are an independent professional of any type,
you should be doing public speaking.
Period.
Realtors, insurance agents, consultants, financial
advisors, mortgage pros, business coaches, etc...
ALL of you should be doing some form of public
speaking to...
1. Increase your business network
2. Generate qualified leads
3. Gain local and industry exposure
4. Get recognized as "the" expert
All these things happen when you begin speaking in
public.
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Case In Point...
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I wasn once introduced to an attorney in San Antonio.
She opened up her practice and started from scratch.
She had ZERO clients.
So she decided that her primary form of getting
clients would be to do public speaking.
So she created a killer presentation that would
attract her target market and then she just started
to call up every networking and business organization
in town to offer her speaking service.
Working diligently, she booked, on the average, two
speaking engagements a week.
Within one year, she didn't have to speak anymore
because her practice was bulging at the seams to the
point in which she had to hire additional staff.
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How To Get More Speaking Opportunities
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Today, I'm going to reveal to you two very specific
methods I've used to get more speaking opportunties.
These methods are super SIMPLE.
If you do them, you won't have to go knocking on
strangers doors begging for speaking opportunties,
they will come to you.
The first tactic is to simply...
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1. ASK YOUR MEETING PLANNER FOR REFERRALS!
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Every speaking engagement you have, there is someone
who authorized you to speak or who planned the
meeting.
Chances are high, that person knows other people like
him or her who book speakers.
So the first thing you want to do is get a
testimonial from them and then ask them if they will
refer you on to someone else.
But you need to be specific when you ask.
For instance, when I was coaching and consulting in
the pool and spa industry I would ask the meeting
planners a 2-part question.
Part 1 - "Do you personally know any of the meeting
planners for the other pool and spa conferences in
the U.S.?"
Part 2 - "Would you do me a favor and introduce me to
a few that you think would benefit from the
presentation that I just gave today?"
I would ALWAYS get two to three referrals from this
conversation.
And those referrals led me to even more referrals
from the new meeting planners that I met.
The second tactic is to...
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2. ASK THE AUDIENCE FOR REFERRALS
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You'd be amazed at who is sitting in your audience.
At any one time you could have company chief
executives, chief marketing officers, exectives from
vendor organizations, other meeting planners etc.
In fact, some of my best speaking gigs came from
people who saw me speak and contacted me afterwards
to come and speak at their organization.
To pull this off, you first need to get everyone's
contact information.
So I ALWAYS gave a handout bribing people with a
special report or ebook in exchange for their contact
information.
I also put a little check box on the form that asked
the attendee if they might be interested in exploring
the possibility of having me speak to their
organization.
I immediately followed up with people who checked
that box and also contacted the rest of the people
offering my presentation to their group.
I would usually get 2 to 3 speaking opportunities
from each crowd that I spoke to.
It was amazingly simple to do.
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Want To Be a Public Speaking Pro?
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If you want to become a superstar public speaker then
you'll want to take a close look at this program.
It's called the "Speaking Masters Interview Series."
It will help you discover how to create your own
speaking empire.
Just go to...
http://www.TheSpeakingMasters.com
(paste the link into your browser)
In this program you'll learn how to...
1. How a No-Name, Guy-Next-Door, Meat Cutter Broke
Into the Speaking Business In a Narrow Niche and
Exploded His Consulting and Training Company Into
an Annual Multi-Six Figure Business
2. How You Can Create High Impact, Memorable Public
Speaking Presentations that Educate, Inspire and
Motivate Your Audience, Even If You Consider Yourself
to Be Boring, Dull and Dry!
3. How to Move from Simply Presenting To Your
Audiences To Using the Magical Power of Influence and
Persuasion To Inspire and Motivate Your Participants
to Buy More Of Your Products And Services.
Again, just go to...
http://www.TheSpeakingMasters.com
(paste the link into your browser)
Have a successful week!
David
P.S. For 5 1/2 years I've been quietly building a
little business from home that has since, become a
major source of income for me.
It only takes 3 simple steps to do. ANYONE can do it.
If you're curious, click the link below to watch a
brief video message from me.
http://www.MyUltimateHomeBusiness.com
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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.
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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546
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