This Is a True Story...

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                David Frey's
       www.MarketingBestPractices.com
             Marketing Newsletter

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THE FOLLOWING IS A TRUE STORY...

About six years ago we were really struggling in our
marketing company.

Financially we were doing well, but we had all kinds
of operational errors. Especially in one area of our
business...following up with people.

I had a high school kid come in every day for about 5
hours and he would manually send out follow up
reports, postcards, letters and audio programs.

It was a nightmare to keep track of. We were always
making mistakes.

Then one day I got a greeting card from a guy it had
a photo of one of my products in it.

I was impressed so I sent him an email, said thank
you and asked him how he created the card.

He told me that used an online greeting card service
called Send Out Cards.

I asked him one simple question.

"Can this system automatically send out cards in a
sequence with my photos, signature and handwriting
in it?"

He said, "Yes, it's called the campaign function."

I said, "Sign me up."

So I started using the system right away and
immediately I was blown away by the results. No more
errors, no more slaving over which letter goes to
whom and people LOVED LOVED LOVED them.

I let my high school assistant go because what used
to take us 5 hours a day to accomplish, now took us
one hour on a Friday morning.

Needless, to say, I fell in love with Send Out Cards
and so I called the guy who signed me up and said,
"Now didn't you say that I could make money referring
this system to other people?"

So I started telling some folks about it, they
quickly signed up and they got the same results as I
did. Their customers LOVED their cards.

So I created a marketing campaign around Send Out
Cards, launched it and within one weekend I had
signed up 120 people to use the system.

I still use that same system today. Each and every
day I send cards out to our customers and people that
I know.

And I make a heck of a lot of money because those 120
people have now turned into over 11,000 users and
every time they hit the "send" button, I make some
money.

I believe EVERYONE should have an account with Send
Out Cards and be sending cards out on a daily basis.

Here's how to join...

http://www.TheMajorAnnouncement.com

Okay, now...

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...Why Did I Just Tell You This Story?
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I mean, why didn't I just send you directly to the
Send Out Cards website and say, "buy it."

Why did I go through the effort of telling you my
story?

Simple.

Because STORY TELLING is the most powerful form of
selling there is.

And this is the real message that I wanted to convey
to you today.

Use story telling in your selling!

Every salesletter I write, every sales video script I
create, every marketing audio product I record, I try
to include stories.

Have you ever heard the old saying, "Facts tell but
stories sell."

The most successful salesletter of all time is the
famous Wall Street Journal salesletter.

The letter begins by telling the story of two
businessmen who start off the same. One went on to
become a superstar in business an the other, a dud.

What made the difference was that one man read the
Wall Street Journal and the other didn't.

That simple story has sold over $1 Billion dollars
worth of magazine subscriptions!

That's the power of a story.

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The Most Powerful Stories Are...
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...the stories that are told by your customers or
about your customers.

You see, no one believes YOU, but people WILL believe
others who are using your products and services.

I remember the famous marketer, Dan Kennedy saying
once, "If you don't have testimonials, you don't have
a product."

I believe that's true.

Wrapping your stories around testimonials of your
customers is extremely powerful and has the power to
persuade even the harshest critics.

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Here's a Simple Formula...
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...that I use when I tell stories. It's called the,
PSRA Formula.

The PSRA stands for...

P=Problem
S=Solution
R=Results
A=Action

In your story, start out by stating the problem. Next
you want to give the solution. Finally, you want to
give the results that your customers are enjoying as
a result of implementing your solution.

In fact, go back and read my "true story" above. I
followed this formula when I told that story.

Finally, I added a "call to action."

The call to action is what you want your readers,
listeners and viewers to do next.

Without a call to action, your story doesn't lead
people to do anything, and wasn't that the whole idea
of telling your story in the first place.

Remember, facts tell but STORIES sell.

So the next time you're writing a speech, creating a
presentation, writing a video script, or drafting a
salesletter, consider starting with a story and
intertwining stories into your message.

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Want to Become a Copywriting Hero?
_____________________________________

Writing copy is one of the most important skills
that you can acquire.

There's an old saying that goes, "You are just one
salesletter away from  your first million dollars."

I believe that.

If you want to quickly and  easily write persuasive,
tantalizing, mouth-watering  sales copy that sells
your products and services like crazy, then visit...

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(paste the link into your browser)

In this program you'll get personal training from the
world's most skilled  copywriting professionals.

Want to know who these master copywriters are?

Then go to...

http://www.TheCopywritingMasters.com

(paste the link into your browser)

Hope this helps.

Have a great day!

David

P.S. Would you like to start your a business that...

(1) allows you to work from home

(2) only takes 1-2 hours a day

(3) is extremely simple to do

(4) creates residual income

and...

(5) inspires and lifts others?

If so, watch this brief video...

http://www.MyUltimateHomeBusiness.com

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David Frey is the CEO of
MarketingBestPractices.com
and the author of the
Small Business Marketing Bible.




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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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