3 Winning Press Release Stories You Can Use Today

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            David Frey's
    www.MarketingBestPractices.com
        Marketing Newsletter

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TODAY'S ARTICLE:

    "3 Winning Press Release Stories
          You Can Use Today"

When small business owners and independent
professionals come to me asking how to "get the
word out" about their business, I often
recommend that they try to get some publicity
from the local media.

And the fastest and simplest way to get
publicity is to write a press release announcing
something newsworthy about your business.

But this is where people get STUCK!

They have no idea what to write or what to say
in a press release that will get the interest of
the local media.

So let me share with you THREE TYPES of press
releases that have always worked or me.

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The "Rags to Riches" Press Release
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The first type of press release is a "rags to
riches" story.

The media loves rags to riches stories because
their audience loves these types of stories.

So you can write your own story about how you
started with next to nothing and then rose up to
make a name for yourself.

Your headline could read like this...

"Local Hot Tub Dealer Starts With Nothing and
Builds a Thriving Business."

In your press release you just tell your story
about how you started with nothing and created a
thriving local business.

The media will love it.

The second type of press release is...

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The "Giving Back to Charity" Press Release
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The media loves to help charities and they
admire small businesses who are trying to make a
difference in their communities.

So if you have a sale or an event that is
donating a percentage of your revenues to a
charity, THAT is newsworthy.

Your headline might go something like this...

"Local Consultant Donates His Consulting Fees to
 to Help Build Schools In Africa."

The press also likes to help people out with
their charity events.

One time our church held a charity event with
the proceeds going to the youth program and the
local news gave us a huge mention.

If you're not giving to a charity, start doing
that today.  :-)

I sit on the board of this charitable
organization...

http://www.WorldTeacherAid.org

The third type of press release is...

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The "Down Economy" Press Release
______________________________________

Right now, the media is looking for local
businesses that are succeeding in this down
economy.

Any time you can write a story that coincides
with a recent news event, your chance of getting
your story run increases dramatically.

That's called "piggybacking."

Piggybacking your story means that you are
combining your story with a recent news event or
something that's getting a lot of press right
now.

The down economy is getting a lot of news right
now so you could piggyback off of that by
writing about how your company is beating the
recession.

Your headline could read something like this...

"Local Business Owner Says, 'What Recession?'"

or...

"Local Entrepreneur Says 'The Recession Is the
Best Time to Start You Own Home Business'"

As I've always said, you're one press release
away from massive exposure.

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Want More Publicity Secrets?
_______________________________


Recently we interviewed NINE of the most
experienced publicity experts in the business.

If you are interested in generating more
publicity for your business, then I recommend
investing in this product...

http://www.ThePublicityMasters.com

(copy and paste the link into your browser)

In this program you'll discover...

->  3 simple techniques to get reporters to pick
up the phone when you call

->  5 steps to designing a 1-page pitch that
will grab the attention of the media

->  The biggest loser's secret to creating fame
in the local market and how you can do this - no
matter your industry

->  5 key publicity relationships you must build
in order to get celebrity status attention for
your business

->  The tested, tried and true way of making
sure your press release hits the top of the
search engines over and over again

->  The #1 success strategy to get respect and
the YES from big name bloggers looking to
promote your business

->  How to stand out from the 300+ press
releases sent to that reporter today

->  Learn the #1 way 80% of journalists are
finding new celebrity experts every day

->  5 surefire ways to create "buzz" through
social media for your business and brand

Go and get this program today...

http://www.ThePublicityMasters.com

(copy and paste the link into your browser)

Have a successful day!

David

P.S. I'm holding a webinar tonight in which I
share how I started a little home based business
over 5 years ago that's blossomed into a
goldmine for me and my family.

I'm looking for partners. If you're interested,
watch this brief video message.

http://www.MyUltimateHomeBusiness.com

_____________________________________

David Frey is the author of the
Small Business Marketing Bible and
the CEO of MarketingBestPractices.com


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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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