The Art of the Mini Webinar Revealed

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                 David Frey's
        www.MarketingBestPractices.com
            Marketing Newsletter
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TODAY'S ARTICLE:

    "The Art of the Mini Webinar Revealed"

As you know I'm a big fan of webinars. I use them
a lot in my own marketing.

I use webinars because they are extremely
effective in delivering edcuation-based marketing
presentations.

Usually, webinars are about 60 to 90 minutes in
length and include some form of training.

BUT, if they aren't persuasive and relevant to the
viewer, you'll experience a LOT of "drop off"
during with webinar.

I've attended probably about 30 plus webinars this
year already and I see a growing trend of BORING,
BLAH, BLAH, BLAH webinars.

Very few people know how to entertain and
education AND also be clear and get to the
point...

...which leads me to what I want to talk about
next.

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Lately, I've Been Watching a Lot Of...
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...what are called "TED Talks."

TED talks are brief, 18 minute talks given my
thought leaders about whatever ideas they want to
spread.

I've always wondered why the founder of TED, Chris
Anderson, decided to force all TED talks to be
only 18 minutes long.

Here is a direct answer from Mr. Anderson...

   "It's long enough to be serious and short
enough to hold people's attention. It turns out
that this length also works incredibly well
online. It's the length of a coffee break. So, you
watch a great talk, and forward the link to two or
three people. It can go viral, very easily.

   The 18-minute length also works much like the
way Twitter forces people to be disciplined in
what they write. By forcing speakers who are used
to going on for 45 minutes to bring it down to 18,
you get them to really think about what they want
to say. What is the key point they want to
communicate? It has a clarifying effect. It brings
discipline."
  
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So I've been thinking...
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...why not apply the TED talk, 18 minute
discipline to webinars?

Why not create webinars that are brief,
to-the-point, yet informative and interesting
(maybe even fun.)

How many more people would you get to sign up for
a webinar if it was only 18 minutes long, versus a
60 to 90 minute webinar?

Time is at a premium now days and people don't
want their time wasted.

I don't know because I haven't tested it, but I
have a hunch that if you cut your webinars to 18
minutes, and if the topic was relevant to the
viewer, you would get a LOT more registrations
than normal.

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Here's a Good Example...
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...of a brief video that I could turn into an
automated webinar using an automated webinar
system like www.MyAutoWebinarPlayer.com, and have
it play multiple times a day.

This video is about 22 minutes long, but you get
the idea.

It's called, "The Major Announcement."

http://www.TheMajorAnnouncement.com

You'll notice in this video or mini-webinar, that
it...

1. Tells a story to engage the audience

2. Educates and informs

3. Makes an offer or invitation

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I'm Thinking Of...
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...breaking down several of my longer webinars
into shorter, more brief, to-the-point webinars.

Sometimes, less is more.

For instance, suppose you had a product to sell
and you had about 10 ways to use that product.

Why not create 10 small education-based
mini-webinars that give one specific and powerful
tactic and then an offer to purchase your product.

And then you can give a mini-webinar each week to
sell your product without rehasing the same
content over and over again.

I hope this gets you to thinking.

HINT: If you really want to supercharge this
process you can set up an autoresponder series and
use an automated webinar player like
www.MyAutoWebinarPlayer.com to play each
mini-webinar every day so that ALL your new leads
would be exposed to all the mini-webinars over
time. (this is what we are doing).


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Want To Learn More Webinar Secrets?
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If you'd like to learn how to sell tons
of products and services using webinars
then you'll definately want to invest in
this program...

http://www.TheWebinarMasters.com

(paste the link into your browser)

In the Webinar Masters series you'll
discover...

-> How to set up your first 5 minutes so
that your audience WANTS to buy from you
by the end of your webinar

-> The "Perfect Pitch" strategy to help
you get over your fear of selling on
your webinars

-> 7 different ways to use automated
webinars in your business

-> The 3 "Super Powers" you must have to
get your audience engaged with you
during your webinar

-> The 5-step Webinar Method to creating
a coaching practice you love, teaching
what you love!

...and a heck of a lot more.

If you do webinars right now or are
planning to do webinars in the future,
this is a MUST BUY product!

Again, you can get it at..

http://www.TheWebinarMasters.com

(paste the link into your browser)

I hope this helped you.

Have a great day.

David

P.S. For those of you who've never seen
me. Here's a pic I took yesterday on my bike.

http://davidfrey.us/e/onbike.jpg

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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.

 

 

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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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