David Frey's
www.MarketingBestPractices.com
Marketing Newsletter
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TODAY'S ARTICLE:
"Avoid This Deadly Selling Mistake"
Just last week I was asked by a friend of mine to
take a look at a marketing greeting card he had
created to attract some prospects to his business.
I immediately saw a problem.
He was "throwing up" on his prospects. His card
was packed full of sales information.
He had product options, graphics, features,
benefits, prices, etc. etc.
No, No, No, No, No, No!
That's not gonna get you the response you're
looking for.
It might be a graphic designers dream, but it's a
marketers nightmare.
My friend had committed on of the deadliest
selling mistakes you can make.
SELLING BEYOND THE NEXT STEP!
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Here's Exactly What I Mean...
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Your sales system should be like climbing a ladder
- - it should only be done one step at a time.
I like to think of a sales system in three phases.
PHASE 1 - GENERATE A LEAD
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STEP 1 - Generate interest
STEP 2 - Make an offer
STEP 3 - Tell the reason why
STEP 4 - Call to action
STEP 5 - Capture lead
PHASE 2 - CONVERT A LEAD
_________________________
STEP 6 - Generate interest
STEP 7 - Make an offer
STEP 8 - Tell the reason why
STEP 9 - Call to action
STEP 10 - Make a sale
PHASE 3 - GENERATE REFERRALS
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STEP 11 - Deliver product/service
STEP 12 - Provide awesome service
STEP 13 - Stay in touch
STEP 14 - Ask for referrals
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Now Let Me Ask You a Question...
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What would happen if you took your prospect
and went from STEP 1 and jumped her to
STEP 7?
You went from generating interest on a
lead generation offer straight to a call
to action on your main product.
That's called, "throwing up on a prospect."
It's like taking a girl out and asking
her to marry you on the first date.
99.7 times out of a 100, she's gonna
say, "NO!"
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Here's the Right Way To Do It...
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ONLY sell the next step.
If the next step is to send someone to a
website, then ONLY create benefits that
get someone to visit your website.
If the next step is a phone call, ONLY
sell the benefits of making a phone
call.
If the next step is an office visit,
ONLY sell the benefits of the office
visit.
ONLY sell the next step!!
People usually make decisions in
baby steps. If you don't give people
baby steps, you'll usually lose them.
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Want More Expert Selling Strategies?
________________________________________
Want to discover how some of the best
sales professionals in the world close
more deals with less effort?
Just go to...
If so, visit this website...
http://www.SalesMastersSeries.com
(paste the link into your browser)
In this program you'll get interviews the
best sales experts in the world such as...
1. Bob Oros
"How to Catapult Your Sales, Close More
Deals, Open More BIG Accounts, and Beef Up
Your Bottom Line!"
2. Elinor Stutz
Secrets to Supercharging Your Sales By
Creating Powerful Sales Relationships
3. Eric Lofholm
7 Simple Steps To Selling All the Coaching
and Consulting Services You Can Handle
4. Frank Rumbauskas
Never Cold Call Again:
How to Get Qualified Prospects
to Contact YOU and Completely
Eliminate Your Competition!
and many other sales professionals.
Go check it out at...
http://www.SalesMastersSeries.com
(paste the link into your browser)
Have a great day!
David
P.S. I'm holding a webinar tonight
about how I started a simple home
business over 5 1/2 years ago and
how that business made me completely
financially free.
If you're interested, watch this
brief video message.
http://www.MyUltimateHomeBusiness.com
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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.
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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546
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