The Harry Potter Referral Strategy Revealed

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                David Frey's
        www.MarketingBestPractices.com
            Marketing Newsletter
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TODAY'S ARTICLE:

  "The Harry Potter Referral Strategy Revealed"

Last night my wife and son went to see an early
screening of the new Harry Potter movie.

Their screening started at 7:00PM and when they
came out of the theatre, there were hundreds of
people waiting to get into the official midnight
screening of the movie.

My wife told me that they felt kinda cool and
special as they walked out of the theatre and
seeing all those people because they had been
invited to a very private PRE pre-screening of the
movie.

The LOVED it.

They felt special.

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How Did They Get Access to a PRE Pre-Screening?
_________________________________________________


Well, they were invited by our dentist, Dr. Wendy
Willett.

Dr. Willett is a pediatric dentist.

She bought the ENTIRE theatre for that showing and
somehow worked a deal with the movie studio to get
the movie and show it to her patients.

So Dr. Willett entered ALL her patients into a
pool and randomly picked out enough patients to
fill the theatre.

One parent and her children patients were allowed
to come.

She had all the winners drive down to her office
to personally pick up the tickets in advance. So
she was able to give the tickets to all her
patients on a one-to-one basis.

And then when people showed up at the theatre, she
was the first one there to greet them.

She also gave them all a custom t-shirt to wear.
It made them all feel special and like a
community.

Here's a photo of Dr. Wendy Willett with my son
(Sterling- on left) and my nephew Calvin.

http://www.DavidFrey.us/e/drwillett.jpg

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How Dr. Willett Gets Referrals Like Crazy
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So here's something you'll find interesting.

The way we became a patient of Dr. Willett's is
that we had a friend who was her patient.

That person LOVED Dr. Willett.

That person referred my sister in law and her six
children to Dr. Willett.

My sister in law referred my wife and our two
children to Dr. Willett.

Why?

Because Dr. Willett always does stuff like the
Harry Potter referral strategy.

She LOVES her patients and does all kinds of
special stuff for them and in turn we RAVE about
her to our friends and family members.

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How Does This Apply To You?
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Well...do you do things to make your customers
talk about you?

Do you have any processess or systems in place to
make your customers go, "Holy Smokes!!!!"

Do you do stuff for your customers kids? (If you
really want to tap into people's hearts, do
something nice for their kids.)

Do you create an environment in your office or
place of business so when people walk in they have
an, "Wow, this is amazing!!" reaction?

Do you send greeting cards to your customers to
express your appreciation and/or make them laugh
and get to know you better (i.e. fun photos of
your staff, your family, or other customers).

Do send a gift with a photo of you every now and
then just to say, "thank you" to your customers?

Do you have a "first time customer,"
"shock-an-awe" program to really blow away a new
customer?

Now, have you systemitized any of these referral
programs so that they happen consistently?

Think about it.

______________________________

Want More Referral Ideas?
______________________________


If so, you'll want to get this program
right away.

http://www.TheReferralMasters.com

(paste the link into your browser)

In this program you'll discover 15 of the
world's top referral marketing experts.

People like...

1. Bill Cates

"The Single Most Effective System for
Asking for Referrals that Get Your Clients
to Willingly Open Up their Rolodex and
Begin Calling Their Friends and Making
Personal Referral Introductions for You."

2. John Jantsch

"How To Create Powerful Joint
Venture Referral Partnership
SYSTEMS That Automatically Send
New, Highly Qualified, Ready-To-Buy
Prospects To Your Front Door"

3. Bob Cobb

"Introducing the 90 Day Dazzle Referral
System That Will Literally Blow Away Your
New Clients and Customers and Compel Them
to Pick Up the Phone and Begin Referring
Your Products and Services to Everyone
They Know"

4. Sidney Walker

"The Ultimate Low-Pressure System
for Generating Five Times the
Amounts Of Referrals That You're Currently
Getting While Keeping Your Dignity and
Credibility Intact."

...and many more.

Go check it out at...

http://www.TheReferralMasters.com

(paste the link into your browser)

Have a great week!

David

P.S. I hope you have something special
planned for this weekend and I hope it
includes your family.  :-)

_______________________________

David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.



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______________________________

Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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