11 Elements of a High Converting Webinar

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          David Frey's
  www.MarketingBestPractices.com
       Marketing Newsletter
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This past weekend I spoke at the Webinar
Summit. It was a very unique seminar
because it was 100% devoted to selling
with webinars.

In my presentation I went through many of
the elements of a high converting webinar
so I thought I would share some with you.

This is the same information that people
paid $300 to receive.

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11 Elements of a High Converting Webinar
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These are just 11 elements, however, there
are about 20 more that I don't have time
or the space to share with you.

But these will get you thinking...

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1. Webcam Intro
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When you start out your webinar, turn on
your webcam so people can see who you are,
what you look like and know that you're a
real person. It breeds trust.

But turn off the webcam once you start the
actual presentation after the intro so
that it doesn't distract your viewer.

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2. Use 16:9 Format
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Use the 16:9 format for your slides so
that when you ask them to maximize their
screen, it will fill all their screen.

(Most screens are built for High Def)

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3. Maximize Your Screen
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Ask your attendees to maximize their
screen. That will give your attendees a
FULL viewing experience. They will be more
focused on your presentation.

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4. Your Story
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Start your presentation with your story.
Your story should align with your
presentation. The more "rags to riches" or
"failure to success" your story is, the
more powerful it will be.

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5. Video testimonials
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This is the BIGGEST element in webinar
conversion process. Add testimonials into
your presentation. People don't trust you,
but they do trust others that talk about
you. They need social proof.

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6. Heavy Graphics
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Using too much text will overwhelm your
viewers. Each slide should focus on one
idea and one idea only.

Use a lot of graphics to show and prove
your ideas. Graphics like photos, charts,
diagrams etc.

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7. Video Demos
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If you're demo'ing a software product,
create a video in advance to show your
software. DO NOT do it live. Murphey's Law
will always rear it's ugly head.

I do screenshots of the software and put
them on a powerpoint presentation. And
then I go through the ppt as if I was
really demo'ing the software live.

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8. FAQ
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End your webinar with an F.A.Q. that
answers the common objections that people
will have after watching your webinar.

Your F.A.Q. will push a lot of people
"over the fence" to hit the buy button.

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9. Short Order Form
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When you send someone to a webpage to buy
your product, make it short and sweet.
Don't make it a long form salesletter!

You can UNsell people just as fast as you
sold people with a lot of copy on that
page.

Just put a few testimonials on that page
and a big buy button. That's it.

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10. Powerful Offer
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The best performing webinars I've ever
seen, and I've seen a LOT, are ones that
have a "why wouldn't I do that" type of
offer.

By the way, the more "done for you" that
you have in the offer, the stronger the
offer.

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11. Webinar Replay
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This is a controversial one because some
people will tell you not to do webinar
replays because it trains your audience
not to watch the webinar.

But it's been my experience that showing
webinar replays will double your
sales...and I'm all for doubling sales.

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Conclusion
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There you have it. There's my 11 elements
of a high converting webinar. Like I said
earlier, there's probably 20 more I left
out, but just implementing these 11 will
rock your webinar!

Have a great day!

David

P.S. If you want to become a webinar
marketing expert, you should buy this
product.

http://TheWebinarMasters.com

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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.



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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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