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David Frey's
www.MarketingBestPractices.com
Marketing Newsletter
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There's an old story as to how George Bush
Sr. became President of the United States.
It's said that every person that George
met, he kept in touch with.
It didn't matter whether it was interns,
politicians, business people, or clergy,
he and Barbara Bush would make sure they
stay in touch.
The way he did that was with simple
greeting cards and personal notes.
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Handwritten Notes are King!
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Here's quotes and excerpts from 6
different, well-known professional
business experts about the power of
handwritten notes.
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1. "Short handwritten cards yield long
results. In sales, never underestimate
the importance of the personal gesture,
and right at the top of the list of
effective personal gestures sits the
handwritten card.
Always send memorable cards and personal
notes when you are reminded of a person."
HARVEY MACKAY, Author of "Swim with the
Sharks Without Getting Eaten"
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2. "Because I understood that building
relationships is what selling is all
about, I began early in my career to send
thank you cards to people. I set a goal to
send ten thank you cards every day.
Guess what happened? By the end of my
third year in sales, my business was 100%
referrals!"
TOM HOPKINS, Auhor of "How to Master the
Art of Selling"
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3. "Sending cards is one of the most
powerful tools in building a huge network,
both professionally and socially.
People with the most impressive networks
are typically avid card writers.
It's one of the best techniques for
long-term winning without intimidation. I
suggest getting into the habit of
immediately sending out cards."
BOB BURG, Author of "Endless Referrals"
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4. "Write customers personal, handwritten
cards frequently. If you run into an old
customer anywhere, follow up with a
handwritten card.
In this electronic communication age of
email, the handwritten card with a postage
stamp gets more immediate attention than
ever."
DANIELLE KENNEDY, Author of Seven Figure
Selling
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5. Welch sent handwritten notes to anyone
in the company who he felt deserved
personal communication, whether to
motivate, correct, or congratulate, from
top management to laborers.
Much has been said in business books and
magazine articles about Jack Welch's habit
of sending handwritten notes to his GE
subordinates.
Matt Lauer of the Today Show said, "Jack
is a master of the hand-written note.
JACK WELCH, Former CEO of General Electric
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6. Joe Girard, the world's greatest
salesman listed in the Guinness Book of
World Records sent over 16,000 handwritten
greeting cards to past customers and
clients every month.
As a result of that effort, Joe became the
#1 car salesperson in the entire world for
12 years straight. Nearly every one of
his sales came from referrals.
JOE GIRARD, Author of, "How to Sell
Anything To Anyone"
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7. "I cannot overemphasize the value of
the handwritten thank you note. I believe
it's more important than ever, because so
few people do it anymore."
SHELLEY KAEHR, Ph.D. Author of Sales 101:
Simple Solutions for Sales Success
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Are You Convinced Yet??
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If you're not sending out handwritten
notes, then you're really missing the
boat.
I personally write between 2-6 handwritten
notes a day to people.
That one small practice has changed my
life and the lives of many others.
Writing notes endears you to people and
sets you apart as someone who truly cares
about others.
With all the competition out there in
todays business world, the one thing that
can set you apart is the small, kind,
thoughtful things you do for people.
And writing notes is the fasest, easiest
and most effective way to reach out and
touch people.
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GOT $10 BUCKS - HERE'S A FAST SOLUTION
_________________________________________
Now that you're convinced that you should
be sending out handwritten notes and
cards, I have a quick, easy and awesome
solution to help you do it.
Here's a quick 3 minute video that
explains the solution.
After you watch this short video, I'd like
you sign up and become a customer. It's
only $10 bucks. No contracts and you can
just try it out.
Go check it out...
http://www.ILovetoSendOutCards.com
(copy and paste the link into your
browser)
Have a great day!
David
P.S. I've been using this system for over
6 years now...almost every day. It's
awesome!
http://www.ILoveToSendOutCards.com
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David Frey is the CEO of
MarketingBestPractices.com and the author
of the Small Business Marketing Bible.
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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546
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