Do This, Get Referrals

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            David Frey's
    www.MarketingBestPractices.com
        Marketing Newsletter
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TODAY'S ARTICLE...

Do This, Get Referrals

A survey was done in Canada with a large
group of financial advisory clients.

Two questions were asked in the survey.
The results were very enlightening.

The first questions was, "Would you refer
your financial advisor to your friends if
you were asked?"

92% of respondents said, "Yes!"

Now listen to the second question.

The second question was, "How many times
were you asked for a referral from your
financial advisor in the last 12 months?"

90% of respondents said, "No."

WHAT?

Yup, 92% said they would refer their
financial advisor if they were asked, but
over 90% of advisors NEVER asked for a
referral.

Can you see the opportunity here?

Even though this survey was done with
clients of financial advisors, I'll bet
that you'll find the same statistics in
other professions.

So the fastest way to get more referrals
is to simply ASK for referrals.

But there is a good way and a better way
to ask for referrals.

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How to Ask for Referrals
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A good way to ask for referrals is to
simply come out and tell your clients that
if they know someone that might benefit
from your services, please refer you to
them.

A BETTER WAY to ask for referrals is to...

STEP 1 - Have a discussion about the value
that you've delivered to your client.

Ask them questions like, "In the past
several months that we've worked together,
what is it that we've done that has helped
you the most?"

This is a great way to have your client
point out the great things you've done for
them and puts them in a mode of
appreciation for your services.

STEP 2 - Ask them permission to have a
discussion about who they know that might
benefit from your services.

If they give you permission then you might
ask them if you could both review their
contact list to see if any names might pop
out as someone who could benefit from your
services.

STEP 3 - The next step is to ask them if
they would be willing to make an
introduction, either in person or over the
phone.

That's it.

3 simple steps.

Your clients are ready and willing to send
you referrals and introduce you to their
friends and business associates. All you
need to do is ask.

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Want More Referral Ideas?
______________________________


If so, you'll want to get this program
right away.

http://www.TheReferralMasters.com

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In this program you'll discover 15 of the
world's top referral marketing experts.

People like...

1. Bill Cates

"The Single Most Effective System for
Asking for Referrals that Get Your Clients
to Willingly Open Up their Rolodex and
Begin Calling Their Friends and Making
Personal Referral Introductions for You."

2. John Jantsch

"How To Create Powerful Joint
Venture Referral Partnership
SYSTEMS That Automatically Send
New, Highly Qualified, Ready-To-Buy
Prospects To Your Front Door"

3. Bob Cobb

"Introducing the 90 Day Dazzle Referral
System That Will Literally Blow Away Your
New Clients and Customers and Compel Them
to Pick Up the Phone and Begin Referring
Your Products and Services to Everyone
They Know"

4. Sidney Walker

"The Ultimate Low-Pressure System
for Generating Five Times the
Amounts Of Referrals That You're Currently
Getting While Keeping Your Dignity and
Credibility Intact."

...and many more.

Go check it out at...

http://www.TheReferralMasters.com

(paste the link into your browser)

Have a great week!

David

P.S. Yesterday, my Houston
Mastermind group met. Everyone
should be a part of a mastermind
group. It's invigorating!

_______________________________

David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.



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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

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