How to Blog for Customers

_______________________________________

            David Frey's
     MarketingBestPractices.com
          Marketing Newsletter
_______________________________________

TODAY'S ARTICLE...

How to Blog for Customers

Blogging is all the rage right now, and it
has been for the past several years.

It's been a great vehicle for normal,
everyday people to let their voice be
heard.

But how can blogging help you attract more
customers for your business?

That's the million dollar question!

And I'm going to answer that question for
you right now.

___________________________________

3 Important Blogging Principles
___________________________________

But first, to understand how this process
works, you need to aware of 3 important
principles.

Principle # 1 - Fish where the fish are.

You need to offer your content in places
where your primary prospects are already
getting their information.

Principle # 2 - Give the fish what they
want.

Find out what problems your prospects are
struggling with and write about the
solutions to those topics.

Principle # 3 - Capture the fish

When your prospects are lured back to your
blog, make sure you have the right format
and design to capture their contact
information.

Those are the 3 principles and so here's
the exact plan (and this is just one way
to do it...there are many ways to find new
customers with blog marketing).

__________________

The 3 Step Plan
__________________


Step 1

You need to fish where the fish are, which
means you need to go out and find where
your prospects are reading and watching
their information.

For example, if you're a business coach,
make a list of the top business blogs that
accept guest posts.

You can do that by simply going to
technorati.com and typing in your keyword.

Make a list and start writing guest posts
for those blogs with links back to your
blog.

Step 2

Once they arrive on your blog, give them
what they want...and what they want is
solutions to their problems.

Create a list of blog post titles that are
solution oriented and start writing those
blog posts.

Step 3

After they've read your blog posts (or
even before) you need to capture their
email contact information and get them on
your list.

I use a "quad-capture" approach. I like to
have an optin box...

1. above the fold on the home page.

2. on the right sidebar of the blog

3. before each blog post

and...

4. after each blog post

And if you really want to get more
aggressive, put up a popup. They work!

Now that will generate a list of highly
qualified prospects for you.

Now all that is left is to create an
irresistable offer and send it out to your
list along with your continued content.

This is just one example of how to blog
for more customers.

If you really want to become a "blogging
master," you should consider investing in
one or more of these courses.

http://www.TheMarketingReports.com/blog-marketing.php

Hope this helps.

Have a great day!

David

___________________________________

David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.

______________________________

Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546

To unsubscribe or change subscriber options visit: http://www.aweber.com/z/r/?LJxMzAystKwMzKxMLCyMtEa0jEzMLKyszIw=