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David Frey's
www.MarketingBestPractices.com
Marketing Newsletter
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TODAY'S ARTICLE...
"5 Unusual Lead Generation
Magnets Revealed"
Generating qualified leads is almost
always a multiple step process.
The first step is to just get people to
raise their hands and say, "I'm
interested!"
To do that, you need a "hook" or something
to capture the interest of a prospect.
In the lead generation world, we call that
a "lead generation magnet."
Lead gen magnets are usually offered on a
landing page, which is a page that's sole
purpose in life is to get someone to
request your magnet.
One of the most common questions I get
about lead generation is, "What do I offer
someone?"
To answer that question you should first
ask yourself this question...
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What Is Their Nastiest Problem?
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You see, people are programmed to respond
to offers that solve their worst problems.
So ask yourself, what is my target
market's nastiest, smelliest, ugliest,
problem?
The top 3 problems in a market usually
never go away. They will always be a
problem till the end of time.
So create a magnet that solves one of the
top 3 problems that your market is
suffering from.
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So Here Are a Few Ideas For You
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DISCLAIMER: These are ideas that would
work in MY business, but there are
probably better magnets that you can use
in YOUR business.
IDEA #1 - A list of tools that you use
People want to know what secret tools
you're using in your business to be so
successful.
They think that you have some type of
competitive advantage because of a secret
tool that you use. So offer a list of
those tools and explanations of how you
use them in a special report forma.
IDEA #2 - A video tour of your office
Depending on the type of business you're
in, people want to know what you do in
your office and what it looks like.
Shoot a 30-40 minute video tour of your
offices and give an explanation of what
happens in those offices.
IDEA #3 - A mindmap with a video tour
Create a mindmap of using a software like
MindJet or MindMeister of how to solve a
bad problem and then fire up a screen
recording software like Camtasia and walk
your audience through the mindmap.
IDEA #4 - A collection of something
I collect stuff like copies of
advertisements, landing pages,
salesletters, and website designs that I
like. (We call these swipe files in the
marketing world)
Why not offer people a collection of
something that you've assembled that has
value to your audience.
IDEA #5 - Interviews with people
Why not go out and do recorded interviews
of people who've already overcome the
problems that your market faces.
People always want to know "How did they
do it?"
Go to the people who've already done it
and interview them, turn the interview
into transcripts and create an ebook.
Offer the ebook and the audios as your
lead gen magnet.
So there you have it, 5 very unusual lead
geneation magnets that you can easily
create and offer to your market in
exchange for their contact information.
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Want To Become a Lead Gen Guru?
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Today's article was only a small snippet
of what you'll discover in our Lead
Generation Masters program.
http://www.TheLeadGenerationMasters.com
(paste the link into your browser)
Here's just a sampling of what you'll
learn in this program....
-> A surefire way the average business
owner can triple their list in 90 days
-> The #1 secret weapon to keep yourself
generating leads and leaving your
competition in the dust
-> An actual example of how to use video
to get targeted leads to your site
effectively
-> A specific method to boost your opt-ins
by 20 - 50% overnight
-> 3 crucial ways blog content can sway
your readers into signing up for more
-> A 3 step roadmap to build your website
to draw search engine attention and boost
your rankings
-> Learn a tried-and-true way to begin
building a huge list of subscribers
through partnerships
-> 3 powerful keys to creating authority
sites that create unstoppable amounts of
leads
-> Putting your list-collector on
autopilot so its working even while you
sleep!
If you want to get serious about lead
generation, you'll need this program.
http://www.TheLeadGenerationMasters.com
(paste the link into your browser)
Have a successful day!
David
P.S. I'm a huge fan of this home business
opportunity. So much so, that I've been a
part of it for over 5 1/2 years. And I
look forward to being a part of it for the
next 5 1/2 years and beyond.
If you're interested in partnering with
me, watch this brief video message.
http://www.MyUltimateHomeBusiness.com
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David Frey is the CEO of
MarketingBestPractices.com
and the author of the Small
Business Marketing Bible.
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Marketing Best Practices Inc.
306 W. Edgewood Dr. Suite F,
Friendswood, TX 77546
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